The Street House

Public Service/Charity Design - Single

2013

Leo Burnett, Toronto

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Producer: Kim Burchiel Account Director: Natasha Dagenais Account Supervisor: Jeremy Farncomb Production Company: Family Style Director: Jon + Torrey Executive Producer: Harland Weiss, Liz Dussault Producer: Michelle Woodward Production Design: Natasha Dagenais Editor: Jon Eagan Ad Agency: Leo Burnett, Toronto Client: Raising The Roof

Every year Toronto hosts a festival called Doors Open. Hundreds of the city’s beautiful and normally private spaces are opened for the public to tour.During the festival we built and opened the doors to The Street House. An exhibit that demystified the struggles of homeless people like never before. The goal, make the public stop and think about the homeless they ignore every day and put the issue on the map.