Budweiser Red Lights

Advertising/Non-Traditional - Single

2013

Anomaly
t: 647-547-3440
e: pete@anomaly.com
w: anomaly.com

Ad Agency: Anomaly Chief Creative Officer: Mike Byrne Executive Creative Direction: Pete Breton, Dave Douglass Creative: Mike Warzin, Taylor Twist Agency Integrated Producer: Jen Mete Executive Business Director: Brent Rivard Account Director: Dion Aralihalli Account Supervisor: Keltie White Account Executive: Allison Cornford Account Coordinator: Vanessa Cote Packaging and Design: Nikki Milligan, Omar Morson, Jonathan Armstrong, Marie Rupolo Client: Labatt Breweries of Canada VP, Marketing: Jorn Socquet Marketing Director: Kyle Norrington Senior Marketing Manager: JR Edwards Assistant Brand Manager: Alexis Smith Manager, Corporate Affairs: Briar Wells Product Development & Manufacturing: Buzz Products Production House: OPC FamilyStyle/Biscuit Filmworks Director: Andreas Nilsson Production House Producer: Donovan Boden, Harland Weiss, Dennis Beier Cinematographer: Peter Deming Offline Editorial: Spot Welders LA Post Production Producer: Patrick McElroy Editor: Robert Duffy, Patrick Murphree Offline Editorial: School Editing TO Post Production Producer: Sarah Brooks Editor: Aaron Dark Offline Editorial: Rooster TO Post Production Producer: Melissa Kahn Editor: Christina Humphries Sound Design: Sonic Kore Digital Production: Ransom Profit Conform: Shipping + Handling LA Telecine: CO 3 NY, Alter Ego, Tom Poole, Eric Whipp Audio Mix/Recording Studio: Lime Studios LA Sound Design: Kim Christensen, Noise Digital Voice Casting & Direction: GGRP Photography: Finn O'Hara

Hockey is the biggest volume-driving occasion for beer in Canada. Rather than just advertise around hockey, Budweiser set out to provide a meaningful connection for fans to their favourite pastime – by developing a product that would elevate the greatest moment in hockey: the goal. Introducing Budweiser Red Lights - authentic, wi-fi enabled, game-synched hockey goal lights that go off every time a fan’s favourite city scores.

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