Music Notes

Billboard - Single

2016

MacLaren McCann

Company: MacLaren McCann Associate Creative Direction: Mark Lovely Creative Direction: Mike Meadus Art Direction: Regan Fraser Copywriting: Tara MacKinnon

The overarching idea of this campaign was to use Canadian icons as music notes on our clients Music staff styled logo that paid off the campaign headline "Music in Canada. Canada in Music." We constructed a 3D model of the client's logo on the board and filled it with bird seed. When the birds flocked to it, they appeared to be musical notes to passersby.