SurfEasy - WiFi

Transit Vehicle - Series

2014

kbs+

Company: kbs+ Art Direction: Travis Cowdy Copywriting: Phil Coulter Creative Direction: Lyranda Martin-Evans Chief Creative Officer: Dan Pawych Illustration: Topix VFX

SurfEasy needed to raise awareness of their plug and play privacy app. That meant educating the public about the inherent danger of using smartphones and computers on unsecure Wi-Fi networks. We decided to run the campaign on subway cars weeks after two of Toronto's busiest subway stations announced free public Wi-Fi to capitalize on the buzz.For the creative execution, we transformed the globally recognized Wi-Fi icon into a symbol of protection, security, and impenetrability.