Social CPR

Public Service/Charity - Single

2016

Ogilvy/OgilvyOne
t: 416-363-9514
e: ogilvyone.toronto@ogilvy.com
w: ogilvyonetoronto.com

Company: Ogilvy/OgilvyOne Chief Creative Officer: Alex Furrer Art Direction: Tianne Rodrigues Copywriting: Michael Albrecht, Pam Danowski Managing Director: Laurie Young Senior Partner: Jody Low-A-Chee Social Media Strategist: Crystal Sales Client: Geoff Craig, Stephanie Cox, Drew Bomhof

These days, experts simply recommend continuous compressions to the chest to keep blood pumping to the brain and heart. Yet millions of Canadians don't know how easy it is to administer CPR. To change their minds, we leveraged Instagram’s native functionality and invited followers to see how continuously double tapping a photo of an unconscious man keeps the heart pumping, putting the power to create survivors in Canadians’ hands.

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