Barbed Wire

Direct Mail Package-Advertising/Corporate - Series

2016

Cossette

Company: Cossette Client: Amnesty International Chief Creative Officer: Antoine Becotte Art Direction: Alexandre Jutras Writer: Thimalay Sukhaseum, Eric Beaudin Designer: Claudie Grenier-Cote Account Director: Olivier Charbonneau Account Executive: Melissa Gilbert Media Agency Planner: Melissa Desrosiers

Defend Human RightsThe concept of human rights is often too abstract for the general public to contemplate. That’s why we decided to personally honour international celebrities who champion human rights, such as Ellen DeGeneres, Bono and Emma Watson. As recipients of the trophy, these stars became role models for the rest of us and sent a clear message on social media—that a simple signature can make a world of difference.