One Dollar One Show

Agency Self-Promotion - Single

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Ian Grais, Chris Staples Art Direction: Hans Thiessen Writer: Sean O'Connor Editor: Megan Bodaly, Leigh O'Neill Digital Producer: Cynthia Cyr Developer: Ken Malley Studio Artist: Jonathon Cesar Content Strategist: Leah Gregg Outreach Coordinator: Rosa Tang, Sam Massooleh Account Manager: Lindsay Magrane

The One Dollar One Show is the world’s first advertising campaign where the credit list was up for sale. The campaign was funded by creatives for the benefit of creatives, and to help keep the creative community's eyes on the prize, we crafted a typeface entirely out of One Show Gold Pencils.