Zero Inhibitions

Branded Content - Single

2014

Cundari
t: 416-510-1771
e: mediarelations@cundari.com
w: cundari.com

Company: Cundari Chief Creative Officer: Andrew Simon Group Creative Director: Brian Murray, Sean Ganann Copywriting: Brian Murray Art Direction: Sean Ganann, Jonathan Armstrong Writer: Jacqueline McAndrew Interactive Art Director: Joel Lee Developer: Patrick Lee, Dominic Garaci, Ali Asim Account Director: Kristin Vekteris Account Supervisor: Filipe Da Luz Account Executive: Danielle Shedletzky Agency Producer: Kasia Zeniuk, Chris Yang Director: Ante Kovac Executive Producer: Richard Cureton Editing Company: Rooster Post Production Company: Revolver Films Colourist: Fort York Post Audio House: Vapor Information Architect: Stuart Thom Strategist: Kevin McHugh

Dempster’s Zero is the newest addition to Dempster’s “Feel Good Bread” products. With no added sugar or fat, our proposition was that Dempster’s Zero doesn’t just make you feel good, it makes you feel sexy. Naturally, a video featuring a shirtless cowboy launched our campaign. Viewers are invited to click on our sexy shirtless cowboy’s abs, taking them to our Facebook app where they can create, customize and download their own novel, entitled “Zero Inhibitions”.