140 Character Films

Branded Content - Series

2014

Tribal Worldwide, a division of DDB
t: 416-921-4500
w: tribaltoronto.com

Company: Tribal Worldwide, a division of DDB Associate Creative Direction: Mara Binudin Copywriting: Jamie King Art Direction: Kara Wark Producer: Ryan O'Hagan Account Director: Susan Grant Strategist: Sandra Moretti Designer: Dev Gupta, Dwain Jones Community Manager: Laura Muirhead, James Ly, Jarrad Blyth Director, Social Media: Ed Lee Developer: Brad Carson, Justin Masse Director: Brett Jubinville Producer, Editor: Morghan Fortier Storyboard Artist: Noam Sussman Animation: Kathryn Durst Advertising Director: Hope Bagozzi Senior Digital Manager: Shannon O'Rourke Communications Manager: Karin Campbell Creative Specialist: Gemma Templeton Strategy Director: Jeremy Graham Media Supervisor: Dan Stanisz Strategy Supervisor: Sofia Sourtzis Senior Strategy Director: Brad Buset

We encouraged fans to write 140 character scripts about McDonald’s food for the chance to have them produced into short animated movies. Every two days during the campaign, McDonald’s reviewed scripts, evaluating them for food, story and situational creativity. We then produced the best scripts, and shared them with the “writers” by posting them on the McDonald’s Canada Facebook, Twitter and YouTube channels.