Catnip DM

Direct Mail Package-Advertising/Corporate - Single

2014

Rethink
t: 604-685-8911
w: rethinkcanada.com

Company: Rethink Creative Direction: Ian Grais, Chris Staples Art Direction: Leia Rogers Writer: Bob Simpson Designer: Lisa Nakamura Print Producer: Sue Wilkinson, Cary Emley Photography: Chris Nielsen Account Manager: Marie Lunny Printing Company: Metropolitan Fine Printers

Its a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get peoples cats' attention first. We printed the mailers on paper treated with catnip and the cats went crazy for it.