Gun Cup

Sales Presentation, Media or Event Kit - Single

2014

GREY
e: awards@greycanada.com
w: greycanada.com

Company: GREY Client: Moms Demand Action for Gun Sense in America Chief Creative Officer: Patrick Scissons Creative Team: Jay Melnychuck, Logan Gabel Producer: Vikki Kuzmich Account Service: Laura Rovinescu PR Agency: Berlin Rosen

We wanted to connect Starbucks directly to the plight of gun violence given the company supported America’s ‘open carry’ law, which allows the public to legally carry loaded guns inside their stores. ‘Gun Cups’ were distributed at coffee stations during Moms Demand Action rallies, as part of Skip Starbucks Saturday. Individuals could personalize their cup by calling attention to a victim of gun violence in their US state.