Motorcycle

Point-of-Purchase/In-Store Ad or Promotion - Single

2014

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Associate Creative Direction: John Tisdall Group Creative Direction: Barnaby Southgate Art Direction: Jeff Cheung Copywriting: Jason Perdue Print Producer: Tom Burton Digital Artist: Jano Kirijian Account Director: Chris Edmeades

A blind spot on the road is called that for a reason: it’s a visual dead zone. Mercedes-Benz’s Blind Spot Assist reads the unseen danger and alerts the driver to it. We created this ad to illustrate the power and value of seeing when you can’t. The poster was imprinted with real braille spelling out the word for "motorcycle" in the blind spot of the Mercedes vehicle.