Loto Quebec - Luck Is Good

Consumer Magazine - Series

2013

Bleublancrouge
e: msagala@bleublancrouge.ca

Ad Agency: Bleublancrouge Creative Direction: Gaetan Namouric Art Direction: Charlotte Sitbon Copywriting: Julien Duez, Andrew Lord Art Buyer: Eve Mathieu Illustration: Thomas Gibault Account Director: Simon Cazelais Account Supervisor: Francis Dumais

This concept illustrates the power of luck, through various chance meetings on a street corner: Shiva (the six armed deity) comes across a triple-necked guitar, a man on stilts runs into some sushi and a pair of cymbals bump into each other. Each execution is signed: “Luck is good”.