Amsterdam Boneshaker IPA

Complete Advertising Program - Complete

2016

Bensimon Byrne
w: bensimonbyrne.com

Company: Bensimon Byrne Creative Direction: Joseph Bonnici, Dan Strasser Associate Creative Director / Copywriter: David Mueller Associate Creative Director / Art Director: Gints Bruveris Art Direction: Jonathan Crandell Director of Production: Michelle Pilling Agency Producer: Meghan Cheesbrough Group Account Director: Zeeshan Hussain Program Director: Patricia Tay Production House: Creative Soul Executive Producer: Adam Palmer Director: Dan Kelly Line Producer: Rita Popielak Director of Photography: Dylan McLeod Post Production: The Faculty Editor: Dan Kelly Audio House: Grayson Matthews Audio House Producer: Kelly McClusky Audio Director: Jono Holmes Creative Technologist: Jamie Kaiser

To help Boneshaker become the #1 IPA in Canada, we knew we needed a slogan—all big beer brands have one. But how do you sum up an India Pale Ale (IPA) that’s so refreshingly different using only a few nouns, an adjective or two, and a verb? We quickly realized that one slogan didn’t do it justice. So we came up with hundreds, and engaged fans to submit their own using #BoneshakerSlogans.