Pheromones Cards

Advertising/Promotional Miscellaneous - Single

2014

UNION

Company: UNION Executive Creative Direction: Lance Martin Associate Creative Direction: Glen D'Souza, Mike Takasaki Agency Producer: Julie Riley Account Director: Kimberlee McCormack Account Manager: Rhiannon Enss

The employees at AXE needed new business cards, but they wanted ones that delivered more contact information, cards that delivered the experience people would expect from the AXE brand. Since AXE is focused on creating overwhelming attraction, our cards had to do the same. The result? The world’s first pheromone-infused business cards. We isolated the essence of each employees attraction, distilled it, and applied a carefully-measured amount to each of their cards.