Rib Stain Camo

Advertising/Promotional Miscellaneous - Single

2014

TAXI Canada
t: 416-342-8294
w: taxi.ca

Company: TAXI Canada Client: Boston Pizza International Inc. Executive Creative Direction: Darren Clarke Creative Direction: Niall Kelly Art Direction: Scott Johnson Copywriting: Chris Duffett Designer: Brooke Hennessy, Yuko Brown Agency Producer: Megan Flett Director: Brad Dworkin Executive Producer: Kevin Saffer Director of Photography: Rob Scarborough Editor: Raj Ramnauth Editing: Michelle Rich Sound Design: Brad Nelson Director, Digital Strategy: Sean McDonald Developer: Mason Braun Production Design: Brittany Anderson Digital Producer: Sonja Vreugdenburg Group Account Director: Edith Rosa Account Director: Tamara Gervais Account Manager: Melanie Abbott Retouching: Andrew O’Driscoll, Esther Sanchez Photography: Ryan Szulc Executive Vice President, Marketing: Steve Silverstone Vice President, Marketing: Alexander Green Marketing Manager: Andrew Borsk Associate Marketing Manager: Brenda Smith Compositor/Online: Crush Inc. PR Agency : High Road Communications Media Agency: PHD Chief Creative Officer : Frazer Jelleyman

We needed to drive trial of Boston Pizza’s new ribs. But when your restaurant is called Boston Pizza, people don’t think of you when they’re hungry for ribs.Knowing that great ribs are messy, we invented a piece of apparel designed to hide embarrassing rib spills and splatters, Rib Stain Camo. We launched the T-shirt online and on TV with an informational and sold them at our online store at RibStainCamo.com.