Jury Experiment

Advertising/Promotional Miscellaneous - Series

2014

Zulu Alpha Kilo

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Ron Smrczek Design Director: Mooren Bofill Art Direction: Simon Au Writer: Jon Webber, Nick Asik Designer: Martina Rosati Producer: Kari Macknight Dearborn, David Isaac, Kate Goora-Fried Studio Manager: Greg Heptinstall Retouching: Brandon Dyson, Dayle Sheward Account Supervisor: Nevena Djordjevic Photography: Tom Feiler, Jamie Morren Production House: Code Film Director: Tom Feiler Executive Producer: Sam McLaren Editor: Marco Pazzano Transfer: Bill Ferwerda Audio Post Facility/Music House: Pirate Toronto Editing Company: Panic & Bob Sound Design: Ian Boddy

When Applied Arts asked us to guest art direct and curate the 2013 Advertising & Interactive Annual, we wanted to see what would happen if consumers were allowed to judge the work. We gathered real consumers, and put them through the same process the industry jury had been through. The experiment became our contribution, and a behind the scenes video allowed the industry to share in the insights our 'other' jury offered up.

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