Mazda Massive Test Drive

Experiential/Event - Single

2014

JWT Canada
w: ourshowcase.ca/mazdatestdrive

Company: JWT Canada Chief Creative Officer: Brent Choi Creative Direction: Ryan Spelliscy, Chris Page, Jim Wortley Associate Creative Direction: Colin Winn Art Direction: Anita Wypych, Chris Page Copywriting: Chris Page Client Service Director: Neil MacLellan Account Director: Chloe Gravelle Agency Producer: Simon Conlin Production Company: Iamstatic / Topix Music/Sound: Drastic Music + Technology Media: Excelerator Media

The world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Our social driving game turned every phone into a wheel for an immersive test drive experience that ranked the top 20 players onscreen. The audience matched the driver on the big screen to score points or recieve vibration feedback to stay on course. All players were pushed an offer to sign up for a real test drive via the app.