The Living Piano

Experiential/Event - Single

2014

Lowe Roche Advertising
t: 416-927-9794
e: breanne.obrien@loweroche.com
w: loweroche.com

Company: Lowe Roche Advertising Executive Creative Direction: Sean Ohlenkamp Associate Creative Direction: Gail Pak Copywriting: Jordan Gabriel Account Director: Frederic Morin Production Manager: Beth Mackinnon Agency Producer: Caroline Wrinch Production Company: 1ONE Music/Sound: Apollo Studios

TFO challenged us to bring new audiences to Opera on TFO. To fulfill TFO’s ask, we conceived of the Living Piano. We sketched out plans for giant piano keys, formed like an amphitheater, with each ‘note’ being a full voiced opera singer, prompted to sustain the note when members of the public stepped onto the ‘piano key’ they stood statuesquely above. The campaign was a resounding success, clearly demonstrating the unique programming available on TFO.