Arctic Home

Out-of-Home - Single

2013

Zulu Alpha Kilo
e: awards@zulualphakilo.com

Ad Agency: Zulu Alpha Kilo, Gravity Partners Limited Chief Creative Officer: Zak Mroueh, Peter Munck Executive Creative Direction: Shane Ogilvie Creative Direction: Ari Elkouby, Mark Francolini, Ryan Hryciuk Copywriting: Nick Asik, Jeremy Carr Art Direction: Jenny Luong Integrated Producer: David Isaac Account Team: Carolyn Bingham, Sherryl Woodward, Laura Robinson Planning Lead: Leigh Himel Studio Team: Keeley O'Hara, Brandon Dyson, Heather Lee Print Producer: Kate Spencer Photography: Jamie Morren Website Design - Creative Technologist: David Bastedo Website Design - Producer: Nicole Glickman Website Design - Developer: Mathew Koukounakis French Partner: Publicis Installation & Display - Production Company: Thinking Box Ltd. Installation & Display - Chief Strategy Officer: Amir Sahba Installation & Display - Engineer: Ali Hassannia Installation & Display - Digital Designer: Troy Graham Installation & Display - UI Developer: Bryan Kotjan Installation & Display - Director of Software Development: Michael Vay Lee Installation & Display - Line Producer: Dave Abbey Program Partner: World Wildlife Foundation Sculpture Artist: Idris Moss Davies Props Company: Atomic Props Field Marketing AGency: Mosaic PR Agency: Environics Property Partner: Cadillac Fairview Client: Coca-Cola Canada, Shane Grant, Michael Samoszewski, Carolyn Harty, Hayley Shay, Shannon C. Denny, Jocelyn Tse

Coco-Cola Arctic Home is the world's first temperature-controlled installation created to raise awareness of the polar bear's disappearing habitat. Inside the display is a sculpture of two polar bears, surrounded by real water. By pledging to reduce their carbon footprint or spreading awareness of the cause via video, text or Twitter, individuals could decrease the temperature inside the display by -0.05ºC, keeping the polar bear's habitat frozen, while increasing the awareness of the effects of global warming.