The Ultimate Gameday Changetable

Out-of-Home - Single

2013

Ogilvy & Mather
t: 416-363-9514
e: infotoronto@ogilvy.com

Chief Creative Officer: Matt Hassell Associate Creative Direction: Greg Shortall Copywriting: Marc Levesque, Noah Feferman Art Direction: Kevin Belanger, Sebastian Barrotta Account Director: Mark Forward Account Supervisor: Asha Davis Account Executive: Nigel Fick Client: Sharon McLeod, Michelle St. Jacques, Gina Kiroff, Jordan Cooke Ad Agency: Ogilvy & Mather

Modern dads do more than ever before. We wanted to reward them when they least expected it – while on diaper duty.Introducing the Ultimate Gameday Changetable, everything daddy needs to get diaper duty done – and more. Launched at a sold-out NBA basketball game, we turned a messy chore into a game, all while ensuring dad didn’t miss a second of the action.

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