4MOTION FREE PARKING

Out-of-Home - Single

2013

Red Urban
t: 4163246330
e: hello@redurban.ca
w: redurban.ca

Ad Agency: Red Urban Executive Creative Direction: Christina Yu Art Direction: Joel Pylypiw Copywriting: Jennifer Rossini, Dave Barber Agency Producer: Andrea Hull Account Supervisor: Sonia Ruckemann Production Company: SMAK Volkswagen AG Head of Marketing Communications: Giovanni Perosino Volkswagen AG Head of International Campaigns: Cornelia Kabelitz Volkswagen AG Project Lead: Tim Walther Volkswagen Canada Marketing Manager: Lynne Piette

To demonstrate the power of Volkswagen 4MOTION technology, we made free parking even tougher to get, working with a team of builders to build a ramp measuring 15 feet-high and 31 degrees steep in a busy downtown parking lot. We offered a spot to whomever could manage the climb to the top. Thanks to 4MOTION, the Touareg rose to the challenge, in view of curious onlookers as it climbed and parked above the rest.