Fashion is everywhere. Anorexia too.

Out-of-Home - Single

2013

Cossette
e: marie.vaillancourt@cossette.com

Creative Direction: Steve Blanchet Art Direction: Steve Blanchet Writer: Steve Blanchet Account Director: Marie Vaillancourt Project Manager: Lise Porlier Print Production: Astral Affichage Ad Agency: Cossette Photographer: Olivier Staub Producer: Émilie Heckmann Digital artist:Jonathan Kemp Production House: La Cavalerie

The fashion industry, which is frequently criticized for using extremely thin models, has immense power over our images of women. With this concept, we wanted to communicate the idea that the people behind the fashion are not always as glamorous as we might think.

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