Homeless Donation Boxes

Advertising/Non-Traditional - Series

2014

Leo Burnett, Toronto

Company: Leo Burnett, Toronto Client: Raising The Roof Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Photography: Jesse Senko Agency Producer: Anne Peck Art Buyer: Laurie Filgiano, Sabrina De Luca Account Supervisor: Jeremy Farncomb

Raising the Roof, an organization that seeks to find sustainable, long-term solutions for the homeless in Canada, wanted to stop people in their tracks and get them to consider the plight of the homeless. Human size donation boxes that featured real homeless people were created and placed in locations people often come across the homeless. Now people could engage in the cause and link their donation to a positive, longer-term solution.