No Ford Nation

Complete Advertising Program - Complete

2014

Rethink
t: 604-685-8911
e: awards@rethinkcanada.com
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais Art Direction: Mark Scott, Joel Holtby Associate Creative Director: Mark Scott, Joel Holtby Writer: Aaron Starkman Broadcast Producer: Judy Hamilton Interactive Producer: Meg Norton Print Producer: Narine Artinian Designer: Steve Priesman Photography: Clay Stang Studio Artist: Michelle Kennedy Social Manager: Becky Rudson Account Manager: Christina Festoso, Caleb Goodman Audio House: RMW Music Audio House Producer: Ted Rosnick, Dustin Anstey Sound Design: Kyle Gudmundson Printing Company: KB Smart Solutions Inc

The No Ford Nation campaign was designed to bring voters to NoFordNation.com where they could learn about the other mayoral candidates running for office in Toronto this year. We created fake candidates whose actions and behaviour were only slightly better than Rob Ford's and placed their campaign signs around Toronto. In addition we ran an animated series that featured a cartoon version of Rob Ford using actual sound bytes from his numerous online video scandals.