The Budweiser Red Light Campaign

Complete Advertising Program - Complete

2014

Anomaly
w: anomaly.com

Company: Anomaly Chief Creative Officer: Mike Byrne Executive Creative Direction: Pete Breton, Dave Douglass Associate Creative Direction: Craig McIntosh, Jaimes Zentil Creative: Mike Warzin, Taylor Twist Copywriting: Jesse Hornstein-Goldberg, Noah Feferman Art Direction: Eric Neal, Stefan D'Aversa Producer: Leanne McLellan, Sharon Langlotz, Dwight Phipps Director of Integrated Production: Jen Mete Managing Director - InBev Global: Brent Rivard Global Business Director: Jimmy Euwer Group Account Director: Dion Aralihalli Account Supervisor: Allison Cornford, Keltie White Account Executive: Vanessa Cote Director of Strategy: Paul Lipson Client: Labatt Breweries of Canada VP, Marketing: Jorn Socquet Senior Brand Manager: Kyle Norrington, Amy Rawlinson, JR Edwards Marketing Director: Michaela Charette Sports & Entertainment Manager: Alexis Smith Corporate Affairs Manager: Briar Wells Brand Manager: Andrew Oosterhuis Associate General Counsel: Karyn Sullivan Experiential Marketing Agency: Mosaic Production House: The Mill+, OPC FamilyStyle/Biscuit FIlmworks, Asymetric, Untitled, 4K Productions Director: Andreas Nilsson, Finn O'Hara, Ben Smith, Tyler Williams Cinematographer: Peter Deming, Mark Peachey, Adam Carboni Post Production House: School Editing, Spot Welders, Rooster, Fort York, Ransom Profit, Shipping + Handling Editor: Ryan McKenna, Aaron Dark, Robert Duffy, Patrick Murphree, Christina Humphries, Jamie Wensley, Izzy Ehrlich Music & Sound: Silent Joe, Lime Studios LA, Sonic Kore, Kim Christensen, Noise Digital, GGRP Zeppelin Production: Mobile Airships Inc.

Hockey is Canada’s passion and it is critical to winning in the very competitive beer category. Last year, Budweiser introduced the Budweiser Red Light, a game-synced hockey goal light that has become a cultural icon for hockey celebration. This year, we introduced the Red Light Helmet and the Budweiser Red Zeppelin, the world’s largest hockey goal light, a 70-foot-long, 2-storey-high flying goal light with 600-watt audio and 75,000 LEDs synced directly to Canadian goals.