Anonymous: Buy/Drug/Rob

Public Service/Charity - Series

2013

DDB Canada/Toronto
e: jessica.beaque@ddbcanada.com

Ad Agency: DDB Canada/Toronto Creative Direction: Denise Rossetto, Todd Mackie Copywriting: Allan Topol Art Direction: Pete Ross Account Manager: Rico Tudico, Carly Sutherland Photography: Frank Hoedl

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way - if you witness a crime and report it you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will.