Baking, Basketball, Reading

Public Service/Charity - Series

2013

DDB Canada
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Ad Agency: DDB Canada Executive Creative Direction: Cosmo Campbell, Dean Lee Associate Creative Direction: Daryl Gardiner Copywriting: Daryl Gardiner, Amina Halim Art Direction: Daryl Gardiner, Lisa Chen-Wing Account Manager: Paige Calvert Illustration: Daryl Gardiner

Big Sisters of BC Lower Mainland was facing a drop in their numbers of volunteers. The main barrier to getting women to enlist was a misperception that getting involved required a large investment of time. This is far from true. So we created a campaign of the shortest messages possible to demonstrate that being a Big Sister takes less time than most women think.