Walmart Flyer Pajamas

Young Blood Advertising - Single

2014

JWT Canada

Company: JWT Canada Writer: Mike DeCandido Art Direction: Jessica Nichols Creative Direction: Ryan Spelliscy, Brent Choi Broadcast Producer: Tamara Sulliman Media Agency: Mindshare Account Supervisor: Dawn Lacuesta

Walmart.ca just started offering online shopping. To let people know, we targeted them where they do their online shopping: at home, in their pajamas. How? By sending them a flyer. Not just any flyer. A pajama flyer. If people liked a toaster on their sleeve, or a blender on their leg, all they had to do was log on to walmart.ca to buy it.