Penguin

Young Blood Advertising - Single

2014

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Copywriting: Jordan Hamer Art Direction: Spencer Dingle Print Producer: Kay Izzard Digital Artist: Jano Kirijian Production Artist: John Rodrigues Account Director: Rebecca Flaman

To launch the GE Café refrigerator, we focused on the stand-out new feature of the instant hot water dispenser. And there was no better way to exemplify an ice-cold source of heat better than arctic animals breathing gratuitous amounts of fire.