No Bullocks Campaign

Copywriting - Series

2013

BBDO Toronto
t: 416-972-1505
e: Michael.Clowater@bbdo.ca / Jeff.Cheung@bbdo.ca

Ad Agency: BBDO Toronto Client: Molson Coors Canada SVP, Executive Creative Director : Peter Ignazi, Carlos Moreno Creative Direction: Michael Clowater Writer: Michael Clowater, Jeff Cheung Art Direction: Jeff Cheung, Michael Clowater VP, Group Account Director: Lorri MacDonald Account Supervisor: Jordan Lane Account Coordinator : Nastassia Allamby Senior Maketing Manager : Paul Rudge

Newcastle the city has a long tradition of residents speaking their mind. So, Newcastle the Brown Ale came up with a marketing slogan of “No Bollocks” and spoke plainly about the context in which viewers saw our advertising. With everything from coasters to construction site advertising, creatives worked closely with media to find ad placements where we knew what that context would be and then give it a “No Bollocks” type commentary.

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