New Apples

Young Blood Radio - Single

2014

MacLaren McCann

Company: MacLaren McCann Creative Direction: Hagan Ainsworth Associate Creative Direction: Chris Moore Copywriting: Greg Kieltyka Account Supervisor: Glen Mitchell Music/Sound: Murmur at the Warehouse Agency Planner: Glen Mitchell Sound Production: Denis Sarris Music Producer: Roger Harris Sound Design: Dave Graham Compositor: Robin Andrew Hughes

UBC’s annual Apple Festival needed a refresh. We wanted to promote the festival to an entirely new and dramatically younger audience - one that showed no interest in organic, local and heirloom apples. To do so, we created a 30-second radio spot that sounded a lot like an ad from the apple's technological and culturally relevant namesake.