Reindeer in Headlights

Craft-Image - Single

2013

BBDO Toronto
t: 416-972-1505
e: Linda.Carte@bbdo.ca / Jordan.Hamer@bbdo.ca / Spencer.Dingle@bbdo.ca

Ad Agency: BBDO Toronto Client: Mercedes-Benz Canada SVP, Executive Creative Director : Peter Ignazi, Carlos Moreno Creative Direction: Linda Carte Writer: Jordan Hamer Art Direction: Spencer Dingle Production House: Instil Productions Photography: Philip Rostron Print Producer: Tom Burton VP, Account Director : Mike McGee Account Director: Chris Edmeades, Julia Dewar Account Executive: Alex Potter Manager, Classical Marketing : William Hart

The idea of a deer caught in headlights is almost as well known as Santa Claus and his reindeer. Combining both of those visuals in the view from the driver's seat of a Mercedes-Benz creates not only a unique holiday visual, but highlights the superior safety of the advanced headlight system found in the vehicle.