Women Who Should Be Famous

Branded Content - Single

2013

Ogilvy & Mather
t: 416-367-3573
e: ian.mackellar@ogilvy.com

Chief Creative Officer: Ian MacKellar, Matt Hassell Writer: Chris Dacyshyn, Jamie Marcovitch Art Direction: Julie Markle, Todd Cornelius Interactive Copywriter: Elizabeth Dundas Interactive Art Director: Stefan D'Aversa, Sebastian Barrotta Agency Producer: Tess Waisglass, Meghan Cheesbrough Project Manager: Maia Spetter Account Director: Aviva Groll, Rachel Connell Account Executive: Asha Davis Production House: Kandoo Films/Family Style Director: Jon Weiman, Torey Kohara Producer: Sarah Faura Director of Photography: Steven Fierberg Post Production Company: Panic & Bob Editor: Mariam Fahmy Music/Sound: Vapor Music Animation House: Tennant McKay Animation: Hilton Tennant Music/Sound: Antfood Studio VP, Marketing: Sharon MacLeod Director of Marketing: Michelle St. Jacques Sr Brand Building Manager: Gina Kiroff Asst Brand Building Manager: Cadence Reid Client: Rob Candelino, Lauren Harper Media Agency: Mindshare Canada/Mindshare US PR Agency: Edelman/Harbinger Ad Agency: Ogilvy & Mather

30% of young girls look to celebrities as their most influential role models. Making Facebook and Twitter the most important battlegrounds for young girls’ self esteem. Dove wanted to redefine the female role model. So we recruited Mandy Moore, using her profile to shift the spotlight from celebrities to women who should be famous for their amazing accomplishments.