James Ready Awesome Awards
Branded Content - Single
2013
Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca
Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Marty Hoefkes Art Direction: Mike Morelli Editor: Constantino Mongelli Group Account Director: David Buckspan Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready
James Ready has the awesomest, most passionate fans. To show how much we appreciate their support and fandom, we created the James Ready Awesome Awards. 17 awesome categories were revealed, and drinkers could win solid gold-coloured trophies by submitting content through Facebook. We announced the winners with a somewhat-live award ceremony, right in their Facebook feeds. The Awesome Awards showed lovers of James Ready that James Ready loves them back.