Tweet The Blues

Branded Content - Series

2013

Spring
e: jocelyn@springadvertising.com
w: springadvertising.com/#!

Art Direction: Jeremy Grice Creative Direction: Rob Schlyecher Designer: Jeremy Grice Typographer: Ben Hudson Writer: Ben Hudson Programmer: Trevor Blades Ad Agency: Spring

The Blues: a genre almost forgotten by the mp3 generation. Tourism Burnaby wanted to introduce this widely recognized, but rarely celebrated, style to a new generation of music lovers at the 2012 Burnaby Blues and Roots Festival. Music fans were invited to tweet their troubles with the #tweettheblues.