Pfaff Instant DM

Direct Mail Package-Advertising/Corporate - Single

2013

Lowe Roche
t: 4169279794
e: lily.dehghani@loweroche.com
w: loweroche.com

Creative Direction: Dave Douglass, Pete Breton Art Direction: JP Gravina Copywriting: Simon Craig Agency Producer: Beth Mackinnon SVP, Client Services: Dave Carey Account Executive: Leo Maia Videographer and Editing: Dean Vargas Ad Agency: Lowe Roche Advertising

Pfaff Auto of Toronto, the largest Porsche dealership in Canada, needed to present their cars as an exciting option to those with the means to make a true dream car a reality. Our solution? We parked a Porsche Carrera 911S in each driveway and took a photo to create a one-of-a-kind postcard, right on the spot. The postcard drove traffic to MakeThatPorscheMine.com, where our target could then arrange their personal test drive.

Share
|