Rethink Wine

Agency Self-Promotion - Single

2013

Rethink
e: elisa@rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples Design: Jeff Harrison Writer: Justin Li Producer: Ninette Aves, Pat Busswood Account Manager: Cameron Walker Ad Agency: Rethink

This concept was inspired by the idea that many of the world's problems have been solved over a glass of wine. We had 100 bottles sprayed with chalk paint and hung chalk from the neck as an invitation to a collaborative design process between client and agency. The message on the front of the bottle reads "Let's brainstorm a label".

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