Rethink Wine
Agency Self-Promotion - Single
2013
Rethink
e: elisa@rethinkcanada.com
Creative Direction: Ian Grais, Chris Staples Design: Jeff Harrison Writer: Justin Li Producer: Ninette Aves, Pat Busswood Account Manager: Cameron Walker Ad Agency: Rethink
This concept was inspired by the idea that many of the world's problems have been solved over a glass of wine. We had 100 bottles sprayed with chalk paint and hung chalk from the neck as an invitation to a collaborative design process between client and agency. The message on the front of the bottle reads "Let's brainstorm a label".