BMW Art Auction

Advertising/Promotional Miscellaneous - Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Group Creative Director: Cory Eisentraut, Mike Sipley Copywriting: Cory Eisentraut Art Direction: Mike Sipley Account Director: Daryn Sutherland Account Supervisor: Devon Feyen Interactive and Environmental Design: John Filleti, Marc Maguire Developer: Ali Asim, Domenic Garaci, Jin Kim, Jonathan Lee, Danko Desancic, Wayne Gomes Producer: Rob Emlay, Cecily Lo Retouching: George Kanellakis, Warren Hardy Studio: Mike Hosier

As the sponsor of the Air Canada Maple Leaf Lounge, BMW needed to find a way to bring attention to their brand, while at the same time, fortifying their database for future lead-generation. Rather than simply filling these luxurious lounges with BMW advertising, we hung one-of-a-kind BMW art prints created in conjunction with the CONTACT Photography Festival. This unique artistic initiative has now grown far beyond the lounges and into the art world itself.