James Ready Cover Photo Swap

Advertising/Promotional Miscellaneous - Single

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Kim Burchiel Group Account Director: David Buckspan Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready

James Ready is the beer of the people always giving drinkers more for their beer dollar. To attract new drinkers to their Facebook page, we turned to loyal J.R. fans already on Facebook. We created The James Ready Cover Photo Swap. Drinkers could use J.R.’s cover photo space, if they let us use theirs. This was the first time Facebook’s cover photo space has been used as a communication space.