Edward Pond's Creative Chef

Advertising/Promotional Miscellaneous - Series

2013

TAXI 2
t: 416.598.4750
e: taxi2awards@taxi.ca
w: taxi.ca

Creative Direction: Dave Watson Art Direction: Kammy Singh Designer: Kammy Singh Writer: Marko Pandza, Tony Spencer Photography: Edward Pond Illustration: Paul Ainsworth Director: Bob Gundi Editor: Bob Gundi Mac Artist: Dave Kinsella, Brian Coughlin, Karthika Balendran, Natalie Akoon Printing Company: CJ Graphics, Astro Screen Print Print Producer: Tara Greguric, Kathleen Mariano Account Director: Tina Tieu Account Manager: Clara Sohn Ad Agency: TAXI 2

Food photographer Edward Pond came to us with a growing problem: getting face time with Creative Directors had become next to impossible for him.We solved this problem by creating Edward Pond’s Creative Chef: a cook-off between the top local Creative Directors. Tickets to the event completely sold out within a week. The event culminated with the Creative Chef Awards Annual. In it Edward documented the entire event while showing off his photography talents.