Learn IKEA Vending Machine

Experiential/Event - Single

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: David Eades SVP Account Management Group: David Kennedy Group Account Director: Natasha Dagenais Account Supervisor: Allison Tang Account Executive: Kristin Meier Director, Strategic Planning: Dustin Rideout Social Media Planner: Heather Morrison Ad Agency: Leo Burnett, Toronto Client: IKEA

IKEA opened a store in Winnipeg, a market where only 17% of people knew what IKEA was all about. All Winnipeggers were given Allen Keys and told to look out for the roaming IKEA vending machine. One turn of their Allen Key and the machine would dispense something from IKEA, including gift cards so people could furnish their dream home.