The IKEA Moving Box

Experiential/Event - Single

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Digital Associate Creative Director: Ian Kay Copywriting: Andrew Caie Digital Copywriter: Matt Doran Art Direction: Noel Fenn Digital Art Director: Sean Perkins Designer: Noel Fenn Illustration: Noel Fenn Agency Producer: David Eades Director, Creative Technology: Felix Wardene Developer: David Freedman Digital Producer: Thomas Degez Group Account Director: David Kennedy Account Director: Natasha Dagenais Account Supervisor: Danielle Iozzo Agency Planner: Dustin Rideout Social Media Planner: Heather Morrison Project Manager: Lyndsay Cattermole Ad Agency: Leo Burnett, Toronto Client: IKEA

Every year on July 1st, nearly a quarter-millionpeople in Montreal, Quebec move. They call it Moving Day. To make the day easier for everyone, IKEA created The IKEA Moving Box: A truck that delivers moving boxes and looks like one too.The truck was equipped with GPS and its route was broadcasted live online. People used Twitter to find out where The IKEA Moving Box was going, and to request a drop off near them.