The Street House

Experiential/Event - Single

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Kim Burchiel, Franca Piacente Group Account Director: Natasha Dagenais Account Supervisor: Jeremy Farncomb Production Company: OPC FamilyStyle Director: Jon + Torey Executive Producer: Harland Weiss, Liz Dussault, Donovan Boden Producer: Michelle Woodward Production Design: Monika Geresz Editor: Jon Eagan Ad Agency: Leo Burnett, Toronto Client: Raising The Roof

Every year Toronto hosts a festival called Doors Open. Hundreds of the city’s beautiful and normally private spaces are opened for the public to tour.During the festival we built and opened the doors to The Street House. An exhibit that demystified the struggles of homeless people like never before. The goal, make the public stop and think about the homeless they ignore every day and put the issue on the map.