Metro - Minibox

Advertising/Non-Traditional - Single

2013

Rethink
e: elisa@rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Chris Booth Art Direction: Joel Arbez Writer: Dave Thornhill Print Producer: Narine Artinian Studio Artist: Michelle Kennedy Account Manager: Leora Katz Photography: Philip Rostron Ad Agency: Rethink

To promote downloads of the paper’s mobile app, we placed mini Metro Newspaper boxes on busy city streets across the country. QR codes allowed users to instantly download the paper on their phone.