Tissue

Advertising/Non-Traditional - Single

2013

lg2
e: marc.fortin@lg2.com

Ad Agency: lg2 Creative Direction: Marc Fortin Art Direction: Lysa Petraccone Copywriting: François Sauvé Account Supervisor: David Legendre Account Manager: Safia Dodard Print Production: lg2fabrique Media Agency: Touché! PHD

Allegra, one of the most recognized antihistamine brands for relieving allergy symptoms, took an entertaining approach to reminding Canadian allergy sufferers that they too can fully enjoy the short summer season.A 3-D ad showed a man blowing his nose using the actual paper of the poster. Each piece was individually crumpled and attached to the man’s face, then placed in strategic locations, where allergy sufferers are unable to take part in outdoor activities.