Bathroom Towel Graph

Advertising/Non-Traditional - Single

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Copywriting: Stephen Stahl Digital Copywriter: Heather Morrison Art Direction: Mike Cook Agency Producer: Anne Peck, David Eades Group Account Director: David Kennedy Account Executive: Jennifer Kelly, Allison Tang, Kristin Meier Planner: Heather Morrison Ad Agency: Leo Burnett, Toronto Client: IKEA

IKEA created a unique interactive survey that asked people which bathroom style they preferred – “Sleek and Modern” or “Traditional and Classic”. People took a free bathroom towel from the shelf next to the style they preferred and a bar graph was revealed. Towels had a call to go on Twitter with the hash tag #mydreambathroom for a chance to win an IKEA gift card to use towards a bathroom makeover.