Moving Day Wild Postings

Advertising/Non-Traditional - Series

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Copywriting: Andrew Caie Art Direction: Noel Fenn Designer: Noel Fenn Illustration: Noel Fenn Agency Producer: David Eades Group Account Director: David Kennedy Account Director: Natasha Dagenais Account Supervisor: Danielle Iozzo Agency Planner: Dustin Rideout Project Manager: Lyndsay Cattermole Ad Agency: Leo Burnett, Toronto Client: IKEA

Every July 1st in Montreal nearly a quarter of a million people move on the same day. It’s called Moving Day, and it makes moving boxes a scarce commodity. To help out, IKEA posted thousands of free, branded moving boxes all over the city. They were printed with suggestions for use as temporary furniture. That is, until people used the attached coupon to pick up the real thing from IKEA.