Film. It's what Jews do best

Complete Advertising Program - Complete

2013

DDB Canada/Toronto
e: jessica.beaque@ddbcanada.com

Ad Agency: DDB Canada/Toronto Executive Creative Director: Todd Mackie, Denise Rossetto Creative Direction: David Ross, David Horovitch, Paul Wallace Copywriting: David Ross, David Horovitch Art Direction: Jake Bundock, Paul Wallace Design: Devon Williamson Agency Producer: Caroline Clarke, Andrew Schulze SVP, Managing Director: Melanie Johnston Sr. Account Executive: Leigh Farlow Strategy: Parker Mason, Sandra Moretti Developer: Gar Liu, Brendyn Zachary Director of Technology: Joe Dee Information Architects: Dale McRae, Daniel Wiseman Digital Production Manager: Chris Webden, Catherine Kim Online Analyst: Kevin McHugh PR Managing Director: Martine Levy PR Account Manager: James Loftus PR Account Supervisor: Gabrielle Totesau PR Senior Consultant: Paul-Mark Rendon PR Communications Coordinator: Emily McCauley PR Jr. Communications Coordinator: Genevieve Aversa Director of Social Media: Ed Lee Senior Cultivator: Melissa Smich Social Media Intern: Jordan Harrell Production Company: Suneeva Post Production Company: Posterboy Online: AXYZ Colour: Alter Ego Audio House: Keen Music Casting: Mann Casting Photography: Instil Productions

Our creative platform: Film. It’s what Jews do best, was brought to life with a fully integrated campaign consisting of TV, radio, print, newspaper, OOH, in-theatre pre-show and PR. For social media and online, we actually proved our claim that Jewish people know a thing or two about great film with J-DAR. A fun online tool that calculates how Jewish your favourite Hollywood movies are.