Women Who Should Be Famous

Complete Advertising Program - Complete

2013

Ogilvy & Mather
e: infotoronto@ogilvy.com

Chief Creative Officer: Ian MacKellar, Matt Hassell Writer: Chris Dacyshyn, Jamie Marcovitch Art Direction: Julie Markle, Todd Cornelius Interactive Copywriter: Elizabeth Dundas Interactive Art Director: Stefan D'Aversa, Sebastian Barrotta Agency Producer: Tess Waisglass, Meghan Cheesbrough Project Manager: Maia Spetter Senior Partner: Aviva Groll Account Director: Rachel Connell Account Supervisor: Asha Davis Production House: Kandoo Films/Family Style Director: Jon Weiman, Torey Kohara Producer: Sarah Faura Director of Photography: Steven Fierberg Post Production Company: Panic & Bob Editor: Mariam Fahmy Animation House: Tennant McKay Music/Sound: Vapor Music, Antfood Studio Interactive Agency: OgilvyOne Worldwide/Ryan Partnership Client: Sharon MacLeod, Michelle St. Jacques, Gina Kiroff, Cadence Reid, Rob Candelino, Lauren Harper Ad Agency: Ogilvy & Mather

30% of young girls look to celebrities as their most influential role models. Making Facebook and Twitter the most important battlegrounds for young girls’ self esteem. Dove wanted to redefine the female role model. So we recruited Mandy Moore, using her profile to shift the spotlight from celebrities to women who should be famous for their amazing accomplishments.

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